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HOW IT WORKS

A ROAD TO CHINA FROM THE HEART OF SHANGHAI

Working in partnership with China International Import Expo (CIIE) in Shanghai, IMX is bringing the world’s best brand to China’s biggest buyers.

OUR CATEGORIES

FOOD & BEVERAGE

Imported food and drink have long been seen as luxury items in China. The Chinese consumer is, quite literally, hungry for the world’s most enticing and authentic delicacies.

WELLNESS PRODUCTS

Health is a huge industry in China and the most important consideration for the country’s middle classes after the education of their children. Consumers see foreign wellness brands as the pinnacle of trust and safety.

SKINCARE & BEAUTY

Beauty is a huge industry in China, with foreign skincare brands revered for their quality ingredients and rigorous testing.

FASHION & ACCESSORIES

China’s young affluent consumers are looking beyond the ultra famous brands their older cohorts are loyal to. They are more discerning and appreciative of product nuances, keen to demonstrate their individuality through more unique quality products.

LIFESTYLE ELECTRONICS

No longer the world’s factory, China is keen to experience the durability and superior design of high-end lifestyle electronics from overseas. Electronic products with a demonstrated difference to their domestic counterparts are seen as desirable.

ART & HOME DECOR

Whether home owners or renters, young or old, Chinese people care greatly about showcasing their personalities and taste through their homes. Art, furnishings and objects of foreign style and design are of particular demand.

OUR VISION

WHAT IS IMX?

Once the world’s factory, China is now a country of sophisticated consumers, hungry for quality and heritage. In the heart of Shanghai’s Hongqiao Commercial Zone, IMX is helping quality lifestyle brands take their first steps into China.

BRAND STORY

THE KING OF FRUIT

Undeniably an acquired taste, durian is in high demand among China’s adventurous foodies. The so-called “blue cheese of fruit” is a hit in China, but supply is not meeting demand.

OUR SERVICES

CORPORATE VILLA & EXPO

With office space, exhibition facilities, entertainment venues and luxury residences, partner brands can work, rest and play at IMX.

PARTNERSHIPS

SHANGHAI DATA EXCHANGE CORPORATION

IMX parent company Kingwai can offer partner brands direct access to real-time information on the hottest brands and trends in China and beyond. SDE aggregates and analyzes massive amounts of data from multiple sources, providing the backbone for all China retail strategies and AI applications. Say goodbye to guess work and hello to insight.

CHINA GENERAL CHAMBER OF COMMERCE

Founded in 1994, the China General Chamber of Commerce (CGCC) has been recognized as the largest and most influential non-profit organization representing Chinese enterprises in the world with a membership consisting of more than 3,400 Chinese companies. CGCC’s mission is to create value, generate economic growth and enhance cooperation between overseas companies and Chinese business communities.

CHINA GENERAL CHAMBER OF COMMERCE

The China Chamber of International Commerce, or CCOIC, was established in 1988 with the approval of the State Council of the People’s Republic of China. Affiliated with the China Council for the Promotion of International Trade (CCPIT), CCOIC is a nationwide chamber of commerce comprised of enterprises, groups and other business organizations that are engaged in international commercial activities in China.

FORBES CHINA

Forbes is a well-established global media and technology company founded in 1917, it also has a global business readership of close to 6.2 million and an aggregate circulation of 1.2 million. Forbes has always advocated a daring and sustainable entrepreneurial spirit that has resonated with businessmen, investors, entrepreneurs and industry leaders around the world. In 1996, it launched its own online version of Forbes.com which now has over 71.1 million monthly unique visitors.

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