BRAND CASE STUDY

THE KING OF
FRUIT

IN 2018 ALONE, CHINA IMPORTED
FROZEN DURIAN PASTE AND
PRODUCTS FROM MALAYSIA WORTH
MORE THAN US$ 1 BILLION

WHAT’S THE DEMAND?

In 2018 alone, mainland China imported frozen durian paste and products from Malaysia worth more than US$1 billion. That figure is expected to rise to US$37 billion by 2024, but only if import volume supports it.

HOW IMX HAS HELPED?

With the help of IMX, the Chengdu Xiaomage Import and Export Trade Company plans to capitalize on this demand, as well as a new Malaysian policy that this year allows the import of whole durian fruits to China for the first time. The company is working with isolated mountain farms in Pahang, Malaysia, which specialize in Black Thorn Durian, a slightly smaller and less fibrous premium variety of the fruit.

IMX will assist the company with registering a trademark, setting up cross-border trade, e-commerce channels and a vertical supply chain, and researching and developing durian products for the Chinese market.

WHAT THE BRAND SAID

When asked why he chose IMX Shanghai, CEO Lu Yi Cai said, “Shanghai is a gateway to the rest of the world and has a large number of middle class residents who are interested in our products. In addition, we can quickly import goods through IMX’s platforms and use their international brand influence to promote and develop our products.”